• XL Healthcare - Understand the Patient

    Understand the Person to Reach the Patient

    We have the team, the healthcare know-how and Cultural Intelligence™ to help you better engage diverse consumers and drive purposeful profits along their path to wellness.

  • XLHealthcare - CrossCultural and Crosschannel

    Be Cross-Cultural and Cross-Channel

    From contextual mobile campaigns to memorable television campaigns, we know how to create personal and culturally relevant interceptions.

  • XL Healthcare - In your shoes

    We’ve Been in Your Shoes

    With a management team made by 100% former healthcare and corporate clients, we know what it takes to drive cultural innovation all the way from R&D to commercialization.

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    Award Winning Work

    Our work has received the highest accolade in healthcare marketing winning Best Multicultural Campaign by the MM&M Awards.

  • Cultural Intelligence at work

    XL Healthcare Mobile and Digital
    Mobile, Digital & Social Experiences
    We believe in the power of valuable interceptions, and today’s connected consumer expects them 24/7. We empower our clients with digital strategies, social amplification and relevant content to engage, educate and convert people on their own terms.

    Amplified a Brand’s Voice Through Culturally Relevant Interceptions

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    XL Healthcare Marketing
    Marketing, Advertising & Public Relations
    From Rx, OTC, DTC to DTP and everything in between, the rules of marketing have changed. We know how to turn cultural insights into creative, effective and cross-channel campaigns.

    Fueled Double Digit Growth with the Power of Latinas

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    XL Healthcare Business Strategy
    Business Strategy, Research & Planning
    Cultural transformation begins from within, and we can help you in this process. We offer business planning, cultural competencies training and research to accelerate your path to relevance.

    Partner with the C-Suite to Redesign Business

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  • XL Healthcare Mobile Digital Social Bedoyecta

    Amplified a Brand’s Voice Through Culturally Relevant Interceptions

    Bronze winner as Best Branded Digital Campaign by DTC Perspectives, our four-year journey as the Agency of Record for multivitamin brand Bedoyecta has elevated the brand’s voice from a functional OTC product to a valuable allied to Hispanics in the U.S. From digital strategy, social amplification and targeted digital-only sales campaigns the brand has outpaced the category by 10x.

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    Fueled Double Digit Growth with the Power of Latinas

    Winner of the highest accolade in Healthcare Marketing as the 2014 Best Multicultural Marketing Award by MM&M, our unique approach to brand storytelling inspired a campaign that rekindled the love for Caladryl with a mom’s kiss. The campaign, which included a 15-second TV spot, a revamped bilingual and mobile-friendly website, www.caladryl.com, and other in-market executions, delivered increased sales and brand love.

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    Partner with the C-Suite to Redesign Business

    Partnered with the chairman and C-suite as a strategic partner for the development of a new business unit and its product portfolio positioning. Our work unlocked the power of a culturally inclusive approach to business which included business goal setting, brand development, internal communications, sales strategies and research.

Our Clients

  • XL Alliance applies a cultural understanding of the Hispanic customer that goes beyond what can be learned from any book or marketing program. The team combines this unique knowledge with proven marketing strategies, processes, and capabilities to develop campaigns and tactics that appeal to Hispanic customers in a way that always proves both impressive and effective.

    Ryan Weldon, Former Chairman, Valeant Aesthetics - Valeant Pharmaceuticals.

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  • XLHealthcare_BrandLogos_Caladryl
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We are leading the conversation
In trade, academia and even on TV, our voice and leadership transcends marketing campaigns and brand messages. Our analysis, opinion and stories are making the news and shaping the trends that influence today’s business landscape.

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New York

234 W. 39th St. 4th Floor
New York, NY 10018

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