We have the team, the healthcare know-how and Cultural Intelligence™ to help you better engage diverse consumers and drive purposeful profits along their path to wellness.
From contextual mobile campaigns to memorable television campaigns, we know how to create personal and culturally relevant interceptions.
With a management team made by 100% former healthcare and corporate clients, we know what it takes to drive cultural innovation all the way from R&D to commercialization.
Our work has received the highest accolade in healthcare marketing winning Best Multicultural Campaign by the MM&M Awards.
Bronze winner as Best Branded Digital Campaign by DTC Perspectives, our four-year journey as the Agency of Record for multivitamin brand Bedoyecta has elevated the brand’s voice from a functional OTC product to a valuable allied to Hispanics in the U.S. From digital strategy, social amplification and targeted digital-only sales campaigns the brand has outpaced the category by 10x.
Winner of the highest accolade in Healthcare Marketing as the 2014 Best Multicultural Marketing Award by MM&M, our unique approach to brand storytelling inspired a campaign that rekindled the love for Caladryl with a mom’s kiss. The campaign, which included a 15-second TV spot, a revamped bilingual and mobile-friendly website, www.caladryl.com, and other in-market executions, delivered increased sales and brand love.
Partnered with the chairman and C-suite as a strategic partner for the development of a new business unit and its product portfolio positioning. Our work unlocked the power of a culturally inclusive approach to business which included business goal setting, brand development, internal communications, sales strategies and research.
XL Alliance applies a cultural understanding of the Hispanic customer that goes beyond what can be learned from any book or marketing program. The team combines this unique knowledge with proven marketing strategies, processes, and capabilities to develop campaigns and tactics that appeal to Hispanic customers in a way that always proves both impressive and effective.
Ryan Weldon, Former Chairman, Valeant Aesthetics - Valeant Pharmaceuticals.